It’s not about being good at something; it’s about being the best. These shops and restaurants take the risk but succeed in dong so by deciding to specialise in just one product.
Foto 1:unagi_travel
Unagi Travel
In Tokyo, the Unagi Travel agency offers trips throughout Japan for cuddly toys. You read right: for cuddly toys. The idea is that customers send them their beloved teddy bears, and they take them on a trip around the country and take photos of them travelling to post on Facebook. In the meantime, you stay stressed out at the office.

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